Target Audience - UK Tribes

My Chosen Target audience

Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend, Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same. It’s about championing independent artists rather than a specific genre, especially before the masses get in on the act.

Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel.

Hipsters prefer to be recognised as the trendsetters often living life to the fullest. More affluent than indie scenesters and highly retailed fashion items are of great interest. Fashion is very important to them and they have a slightly retro mind set. They are also interested in gadgets and latest technology.

Trendies have got the cash to splash. They are early to mid 20s and very middle class. They likes shops like Urban Outfitters/Topshop. They are educated well with a like for reading on current/mainstream affairs.

I gathered all of this information from UK tribes official website.