Audience Expectations: Here is a video of members of my target audience talking about their expectations for an indie/indie rock music magazine and they list some bands or artists that they would expect to see along with some of the features they would expect to see in a music magazine itself:
As a result, my target audience expects to see bands such as Arctic Monkeys, Bastille, The 1975, Kodaline, Ben Howard, Imagine Dragons, You Me At Six, The Wombats, Mumford and Sons, Foals, Crystal Fighters, HAIM, Jake Bugg, Deaf Havana and The Killers. They would also expect to see various features such as interviews of these bands and artists along with reviews of albums, singles and live performances within the magazine.
Who are your favourite bands or artists currently?
How much time do you spend on the internet in a day?
What is your favourite social networking site?
What magazines do you often buy? In particular what music magazines do you read?
Do you regularly listen to the radio and if so what radio stations do you consistently listen to and why?
What does your typical weekend consist of?
The following video is a news report on my specific target audience. I interviewed two different people to see the differences and similarities to their responses on the above questions:
As shown in the above video it is clear that the genre of music that they both listen to is indie and alternative and a bit of rock. These are in fact my chosen genres for my magazine. They both stated that they listen to indie/indie rock bands like Bastille, Arctic Monkeys, You Me at Six, Deaf Havana etc who are more than likely to be included in my magazine contents page. They both roughly spend a 1-2 hours on the internet per day with Instagram being a popular social networking site among them. Q magazine and NME magazine are the two music magazines they regularly buy which are the two magazines which I have chosen to base my music magazine around since these magazines best represent my chosen genre. They both listen to Radio 1 as this radio station provides a variety of different artists and bands from different genres and radio 1 is renowned for introducing new upcoming bands onto the scene. Finally they both enjoy hanging with friends in their spare time and listening to music which highlights them as people who like music and so are perfect for my target audience.
Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love. Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend, Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same. It’s about championing independent artists rather than a specific genre, especially before the masses get in on the act. Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel.
Hipsters prefer to be recognised as the trendsetters often living life to the fullest. More affluent than indie scenesters and highly retailed fashion items are of great interest. Fashion is very important to them and they have a slightly retro mind set. They are also interested in gadgets and latest technology. Trendies have got the cash to splash. They are early to mid 20s and very middle class. They likes shops like Urban Outfitters/Topshop. They are educated well with a like for reading on current/mainstream affairs. I gathered all of this information from UK tribes official website.
